Events Plugin

Key Features

• Defined & Auto-Created (Undefined) Events
• Unlimited Custom Event Properties
• Real-Time Event Tracking via API & JavaScript (mtc)
• Automatic Contact Creation & Timeline Tracking
• Advanced Segment Filters (Date, Count, Property-based)
• Campaign Decision Integration (Tracked Event Trigger)
• Built-in Event Analytics Dashboard
• Secure Tracking with Secret Token Authentication

Flexible Event Tracking

You can dynamically track events using the JavaScript tracking function:

mt(‘send’, eventName, {eventData}, {contactData});

Or track events via a secure API endpoint:

/mtc/event/track

Events can be predefined from the UI or automatically created when received,
making implementation fast and flexible.

Smart Segmentation & Automation

Use event properties like:

• Purchase Amount
• Product Category
• Webinar Date
• Quantity
• Custom Metadata

Filter contacts by:

• Event occurrence date
• Number of times triggered
• Property values (text, number, date, boolean)

Trigger campaigns instantly when a tracked event occurs — perfect for:

• Post-purchase follow-ups
• Abandoned cart recovery
• Webinar engagement flows
• Product-based targeting
• Behavioral scoring

Built for Precision Marketing

With full analytics, contact timeline tracking, and dynamic campaign decisions,
This plugin transforms Mautic into a powerful behavior-driven automation platform.

Bonus: SPA (Single Page Application) Tracking Support

If you are using a separate frontend such as React, Vue, Angular, or other SPA,
You can integrate our official NPM package:
kewa-tracker-web

This package provides:

• Automatically tracks page views in SPAs
• Works without full page reloads
• Requires minimal customization
• Helper methods to send custom events
• Easy interaction with Mautic tracking APIs

It ensures seamless tracking even when routes change dynamically in modern frontend applications.
Perfect for headless architectures and decoupled frontend-backend setups.