WhatsApp Plugin

Key Features

• Adds WhatsApp as a New Channel in Mautic
• Multi-Provider Support (Twilio, MSG91, WATI)
• Template Creation & Approval Management
• Automated & One-Off WhatsApp Messaging
• Real-Time Delivery, Read & Failure Tracking
• Webhook-Based Status Synchronization
• Campaign Builder Integration
• Contact Timeline Logging
• Built-in WhatsApp Analytics Dashboard

Template Management

Twilio

• Create templates inside Mautic
• Manual submission for META approval
• Approval status tracking
• Webhook-based delivery insights

MSG91

• Create templates directly from the plugin
• Automatic submission for approval
• Real-time status updates

WATI

• Templates created in WATI dashboard
• Plugin fetches approved templates
• Full message sending & delivery tracking

Campaign Automation

Seamlessly integrates with Mautic’s Campaign Builder.

Campaign Actions

• Send WhatsApp Message (with dynamic contact variables)

Campaign Decisions

• On WhatsApp Message Sent
• On WhatsApp Message Delivered
• On WhatsApp Message Read
• On WhatsApp Message Failed

Example Workflow

Send “Appointment Reminder” → If Read → Mark Contact as Engaged →
If Not Read → Send Follow-up After 6 Hours →
If Failed → Assign Task or Send SMS

Build responsive, behavior-driven WhatsApp automation journeys.

WhatsApp Analytics & Reporting

Monitor template and contact-level performance:

• Total messages sent
• Delivered count
• Read count
• Failed count
• Approval status
• Engagement timeline charts

All WhatsApp communications are logged in the contact timeline,
giving full visibility into customer interactions.

Secure & Reliable

• Provider-based authentication
• Secure webhook callback configuration
• Approved template enforcement
• Personalized messaging with variables
• Real-time status synchronization

Ideal For

• Appointment reminders
• Order & delivery updates
• Promotions & offers
• Abandoned cart recovery
• Event confirmations
• Sales follow-ups
• Customer re-engagement

Why Choose This Plugin?

• Adds WhatsApp as a fully integrated marketing channel in Mautic
• Supports leading WhatsApp providers
• Enables real-time engagement tracking
• Powerful campaign automation capabilities
• Scalable for high-volume business messaging